The quote, unquote “SoundCloud rap scene” was ignored by traditional media as it bubbled in the underground for years. Then artists like Lil Pump and XXXTentacion blew up in 2017 and forced everyone to pay attention. Before long, labels were shelling out multi-million dollar deals to unproven artists on the strength of SoundCloud buzz.
Some artists have voices born to be contorted by vocal effects. Darrien Kennedy is one of them. A song like “Right By Her” is as repetitive as it is mesmerizing. Darrien doesn’t say anything of note over the course of three minutes, but that’s not what the artist does well.