“Encima del beat” by Avivpr Is Raking Up The Charts

It is true that music is a universal language, and one does not even need to speak the language itself to understand music. Even then, the evolution of music would come to a standstill without the essence and flavor that creativity adds to it. So, when Avivpr says that creativity is the soul of music production, the words sure ring true!

“There are plenty of ways to experiment with music production. From playing around with the number of instruments and how much ground they will find in your track, to presets, parameters, track structure, and more—multiple elements add up to make for the perfect music production,” explains Avivpr.

“Yet, even the most tried and tested, experimental, or advanced techniques cannot produce great music if you do not underline it all with creativity,” continues Avivpr. “Yes, there will always be rules to follow to create that technically perfect track, but without creativity and imagination to shine that extra light on your work, no track will find its way to the audience’s soul.” And this couldn’t be any truer! You can pick out so many seemingly impressive tracks that have followed every music production rule in the book and yet have faded into oblivion as quickly as they came. At the same time, musicians whose tracks have maybe gone a little haywire on the production front always get that second chance to resurrect themselves, as long as the audience has found them to be creative. Avivpr explains that music production is a mix of talents, techniques, and lately, technology. Without the right balance of all three elements, no music can be complete. “But even more important to remember,” Avivpr points out, “is that even after all these elements come together, a musician will always need creativity to breathe life into their tracks. To give your music the soul it needs to live on forever, you will always need the magic of creativity!

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